Privacy.

This page covers one thing: what happens to your email address if you ask us to tell you when This Much is ready.

What we collect

Your email address. That's the whole list — we don't ask for your name, we don't ask about your family, and we don't ask why you're interested.

What we do with it

We send you one email, once, when This Much is ready to use. We won't sell it, share it for marketing, or add you to anything else. If we ever want to email you about something different, we'll ask you first.

We rely on your consent, which you gave by typing your address in. You can take it back at any time and we'll remove you — no reason needed, no reply required.

How long we keep it

Until we've sent that one email, or until you ask us to remove you, whichever comes first. Then we delete the list.

Who else touches it

That's the complete list. There are no analytics on this site, no advertising tags, no tracking pixels, and no cookies — so there's nothing here for you to consent to or dismiss. The fonts are served from our own site rather than Google's, so loading this page doesn't tell anyone else that you visited.

What you can ask for

You can ask us for a copy of what we hold about you, ask us to correct it, or ask us to delete it. Email [email protected] and we'll sort it out.

If we get it wrong, you can complain to the Information Commissioner's Office at ico.org.uk. We'd rather you told us first so we can fix it, but you don't have to.

Who we are

This Much Ltd is the data controller for the address you give us here. You can reach us at [email protected].

The app itself

This notice is only about this page and the email list. This Much isn't open to families yet. When it is, it will have its own privacy notice — and a separate one written for children, in language a child can actually read, because a child has as much right to understand what happens to their words as an adult does.

Back to This Much

Last updated 30 August 2026.